Pre
revenue
Some Pre-Revenue stage companies we’ve helped

Looking to raise a pre-Revenue investment round?

At GRAY we’ll help you turn your idea into numbers and forecasts, helping you decide how much to raise, where your investment cash should actually be spent, your valuation, KPIs under different scenarios, and much more.

Our models will help you understand the next few years in terms of costs, revenue, potential and present your idea to investors in the most compelling way.

case study
£

250

k
via high net worth individuals
(EIS)
We built the financial model for SalesRook’s successful £250k pre-Revenue fundraise

SalesRook is an AI sales communication platform that helps close deals faster and improve customer relationships, servicing estate agents and tour operators.

GRAY built the financial model, collaborating closely with the founders to build a forecast that considered tiered SaaS pricing, tech expenditure R&D tax credits, and more.