"Joe is unique. He combines impressive financial modelling skills with VC investment experience and provides commercial, honest feedback.

It’s a powerful combo."

"I wouldn't look any further than GRAY for a forecast model. The structure and sophistication was exactly what investors were looking for when evaluating our business. It wasn't just the model though. Joe's input was also extremely helpful during the fundraising process.”

"Joe balances decades of experience in Venture Capital with a uniquely measured and insightful approach. He is one of the most impressive individuals I have met in the space."

"We came to GRAY at a critical juncture. What Joe was able to put together in a short period of time was nothing short of exceptional. Not only did the financial model completely realign our strategy, it presented as a seamless companion document and feedback loop for the pitch deck and brand itself. We would strongly recommend GRAY to anyone attempting to navigate the challenging and choppy waters of venture capital."

"Joe came highly recommended. He really took the time to understand our business and how our specific revenue model works, developing a sophisticated model we could use both for our pre-Seed fundraise and also, importantly, at an operational level to track our spend and cash going forward. I'd recommend GRAY to any startup needing a professional model for fundraising and operations."

"We received so much positive feedback about your model - it definitely helped us get the fundraising round closed. Thank you.”

"Joe was outstanding to work with. The concept of the fully integrated model for investment was a difficult problem to solve, with multiple areas of the business we know so well having to be forecasted out with detail we hadn't previously explored. Joe worked with the thought and process of a vast organisation but with the speed and nimbleness of a small one. He quickly became a critical part of the team. A BIG thank you for your brilliant work.”

" I was just doing a quick sweep of the data room - I couldn't help but mention that the Executive Summary tab in your financial model is BY FAR the best laid out summary tab I have ever come across! ”

“Joe worked to a tight timeline for us and delivered an exceptional model to support our financial planning.”

“Our model needed tidying up for our Series A round. Gray professionalised the model, introduced sensitivity analysis and built an Executive Summary that highlighted our KPIs. I know the model impressed investors and helped us achieve our desired valuation.” 

“Joe was a pleasure to work with and built a fully-integrated three statement forecast model very efficiently. The modelling was high quality, reliable and flexible, which made it easy for us and the management team to adopt it. Joe, and the team at Gray, were a key part of all parties reaching a successful outcome. I wouldn’t hesitate to recommend Gray’s services.”

"'To prepare for our late-stage seed round, Joe took our existing financial model and upgraded it on multiple fronts, including a much-improved sensitivity analysis and a complex earnings predictor that took into account multiple revenue streams. He was the ultimate professional to work with and I have no hesitation in strongly recommending his services."

"Joe worked tirelessly to produce an amazingly high quality model in record time. Really good comms and a pleasure to deal with. All at a very reasonable cost. I will happily recommend Joe to friends, family and colleagues."

"Most start-ups find it challenging to create a strong financial model due to its complexity, and our company was no different. Despite my background as a data analyst and creating a decent model, it lacked clarity. Luckily, Joe was able to restructure the data in an easy-to-read format. He grasped our business model quickly and was friendly and easy to talk to. I strongly recommend Joe to anyone seeking assistance with their financial model. Thank you Joe!"